Customers
Diageo. MTN. Unilever. GB Foods. Accra Brewery. These aren't pilot clients. They're brands that hold Rancard to a standard, campaign after campaign.
Documentary Series
FMCG
Diageo needed to run consumer reward campaigns across multiple West African markets simultaneously, with consistent brand experience and real-time performance visibility.
AI-driven audience segmentation via Rendezvous, multi-channel delivery through Unify, and a rewards mechanic built on Campaigns. One platform replacing four vendor relationships.
Telecom
MTN needed to move from broadcast-style subscriber communications to personalised, behaviour-triggered messaging that actually improved customer experience scores.
Rancard's AI routed every message through the channel each subscriber was most likely to engage with, at the time they were most likely to read it. Unify managed delivery. Rendezvous powered the audience intelligence.
FMCG
GB Foods' brands needed a loyalty mechanic that worked for Ghanaian consumers - accessible via SMS, not requiring a smartphone or data connection.
Campaigns managed the reward programme. Unify handled USSD and SMS delivery. Rendezvous tracked consumer behaviour across touchpoints to improve reward offers over time.
FMCG
The Club Beer World Cup promotion needed to engage millions of Ghanaian football fans through a single campaign - measurably, and fast.
A USSD-based entry mechanic built on Campaigns. Unify pushed promotional messages across SMS and voice. Glance monitored for fraudulent entries in real time.
Retail
Vivo needed to reach consumers who weren't visiting their website or app - the majority of their market in West Africa.
Rancard handled seamless digital payments inside the conversation, enabling checkout without an app download.
