Case Study · FMCG
GB Foods
Rewarding the African Consumer
Result3.1M
loyalty programme members
ClientGB Foods
FMCG
Film11:02
Documentary runtime
The Challenge
What the brand needed to change.
GB Foods' brands needed a loyalty mechanic that worked for Ghanaian consumers - accessible via SMS, not requiring a smartphone or data connection.
The Rancard Approach
One connected engagement system.
Campaigns managed the reward programme. Unify handled USSD and SMS delivery. Rendezvous tracked consumer behaviour across touchpoints to improve reward offers over time.
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