Case Study · Telecom

MTN

Winning NPS with AI-Enabled Engagement

Result+18

NPS points in 12 months

ClientMTN

Telecom

Film9:47

Documentary runtime

The Challenge

What the brand needed to change.

MTN needed to move from broadcast-style subscriber communications to personalised, behaviour-triggered messaging that actually improved customer experience scores.

The Rancard Approach

One connected engagement system.

Rancard's AI routed every message through the channel each subscriber was most likely to engage with, at the time they were most likely to read it. Unify managed delivery. Rendezvous powered the audience intelligence.

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